SEO Blog
An overview of all our articles on SEO. You can find all our insights, articles, and news here on our blog.
Llms.txt
What is llms.txt? An llms.txt is a structured text file that you place at the root of your website. It functions as a compact summary of your organization and your most important content. The file makes your content accessible to AI in a structured way, without HTML...
Measuring Your AI Visibility: How Do You Do It?
Being visible in AI search engines is becoming more important every day, as your users’ decision-making process is shifting. They are increasingly using AI tools such as ChatGPT and Claude to search for information and receive immediate answers. But how do you measure...
SEO for Odoo
You have an Odoo website and want to rank high on Google, but the platform doesn’t automatically unlock that potential. It leaves SEO gaps that you need to actively fill. Digital Climax ensures that you bridge those gaps. Increase your traffic. Generate more...
Google AI Overview
What is Google AI Overview? Google AI Overview is the AI-generated summary that regularly appears when you search for something on Google. Instead of just the traditional list of links, AI analyzes various web sources. A concise and clear answer to your search query,...
SEO and AIO Lunch & Learn
Join Jong Voka Kempen for a lunch & learn session on SEO & AI. Address Colonie 7Kapelstraat 102310 Merksplas When Tuesday, June 23, 2026, at 12:00 p.m. Registration: https://www.voka.be/mechelen-kempen/activiteiten/jong-voka-kempen-lunch-learn What will be covered:...
My “Don’t Go to Brighton SEO” Insights
Here's what I learned from not attending Brighton SEO Twice a year, half the SEO world heads to a small town in England. The latest tricks, trends, and hacks for driving more organic traffic. While sharing knowledge is fun, I’ve noticed that the latest trick often...
Improve SEO
For anyone in 2026 who still has no idea what SEO is or does: no worries, we’ve got you covered. Simply put, improving SEO (Search Engine Optimization) is all about achieving better website rankings on Google, greater online visibility, and, as a result, more visitors...
Log Analyzer White Paper
1. What is the Digital Climax Log Analyzer?The Digital Climax Log Analyzer is a small tool (written in Python) that lets you analyze your server’s log files. Log files are technical files that track who or what visits your website: people, bots, crawlers, ad...
WooCommerce SEO
Boost Your Online Sales Want to increase your online store’s conversion rate? Want to boost your products’ online visibility? WooCommerce is your key to success. Optimize your online store for search engines. You’ll attract more visitors and increase your revenue. In...
Deep learning
Deep Learning: The Future of Artificial IntelligenceDeep learning is the next step in AI. This advanced technology recognizes complex patterns, makes predictions, and even takes over human tasks. Both businesses and individuals benefit from it. What exactly does "deep...
Machine Learning (ML)
Machine Learning: The Future of Smart TechnologiesAdvanced machine learning technology enables you to process and analyze data more quickly. The system has been trained using large amounts of text, audio, or video. Use it to automate and optimize your business...
Natural Language Processing (NLP)
The Definition, How It Works, Benefits, and Applications of NLPNatural language processing (NLP) is one of the most powerful technologies in the field of artificial intelligence. This technology helps computers understand, analyze, and generate human language. But...
Large language model (LLM)
LLM: Everything You Need to Know About Language ModelsThere have been significant shifts in the fields of AI and AI optimization in recent years. One of the most impressive innovations is Large Language Models, or LLMs. The use of this technology has drastically...
Outsource AIO
Get a head start on your competitorsWant to get more out of your website without struggling with algorithm updates, technical optimizations, and content strategies? Then outsourcing AIO is the solution. Hand over your AI optimization to a professional. Maximize your...
AIO vs SEO
AIO and SEO: comparing both techniquesBesides SEO, the holy grail for getting your website to rank high in Google, there is a new type of optimization: AIO, or Artificial Intelligence Optimization. Both AIO and SEO (Search Engine Optimization) are aimed at improving...
Press Release: Digital Climax Is the First in Belgium to Offer AIO
SEO agency Digital Climax, based in Lille (Antwerp), will now also ensure that its clients can be found on ChatGPT. In doing so, they are anticipating the rise of Large Language Models (LLMs), which use AI to carry on conversations with their users. As a result, they...
Optimizing for SearchGPT and Other LLMs
Optimizing for SearchGPT and Other LLMs Since November 2024, ChatGPT Plus and ChatGPT Team users have also been using the chatbot as a search engine. In the coming months, the new SearchGPT feature will become available to users without a subscription. OpenAI, the...
Content Universe
Minimal effort, maximum resultsAs an entrepreneur, you dream of reaching as many users and customers as possible. You do this by leveraging various channels, such as your website, social media, a newsletter, or a podcast… But those efforts take time—time you may...
Digital Climax is organizing its second marketing event
Explanation of SEO and MarketingFollowing the success of our first marketing event in Antwerp, we welcomed numerous interested attendees for the second time last Tuesday, October 22. This time, we traveled to Viersel, Zandhoven. Once again, we joined forces and pooled...
Website speed and SEO
Don't keep users waiting, increase your website speedGoogle implemented numerous ranking factors to optimize your visitors' user experience. Your website speed is a crucial part of this. Because let's be honest, nobody likes waiting a long time, right? Below, we...
Digital Climax is organizing a Digital Marketing Event
Digital Climax is organizing a Digital Marketing EventLast Thursday, September 19, we welcomed dozens of interested attendees to our Digital Marketing Event at Archer Academy in Antwerp. Together with Davy Merckx from ProActive, we presented a fascinating and...
International SEO
Everything you need to know about international SEOMany companies grow across national borders. This expansion requires the necessary attention. Traditional SEO techniques are less relevant here. Therefore, it's better to focus on international SEO, where you take the...
Google August 2024 Core Update
At the beginning of August, we were already seeing significant shifts in the search results ourselves. This happened just as we were expecting a major update from Google. However, the search engine itself remained silent on the matter—until August 15, when the August...
Google Reviews
Google Reviews: Discover How They Boost Your Online ReputationSearch engines rely on a wide range of factors to evaluate and rank your page. In our digital age, Google reviews are also among these decisive factors. They can make or break a particular product or even...
YouTube SEO
Everything You Need to Know About YouTube SEODid you know that YouTube is the second-largest search engine? After Google, it’s the platform users visit most often to search for information. To take full advantage of this wide reach, focus on YouTube SEO. In this...
Screaming Frog Manual
An SEO tool that analyzes hundreds of URLs for free, flags issues, and even offers solutions. Sound too good to be true? Not at all. Meet SEO Spider Screaming Frog. This program crawls your website exactly like Googlebots do, bringing a wealth of valuable information...
Deleting Google Reviews
How do you remove Google reviews?Users have the right to post reviews about your business, product, or services. Of course, as a business owner, you dream that every visitor will sing your praises and give you a full 5 stars. Unfortunately, reality is different. As a...
Video SEO
The Importance of Video SEO In addition to technical aspects, high-quality content forms the foundation of SEO. Once you’ve gathered the right content, it’s easy to get started. Don’t just rely on standard text—also focus on video messages. That way, your efforts will...
Bing vs Google SEO
Compare the SEO approach between Bing and GoogleEvery day, several questions pop into our heads. Either we are looking for information, or we are searching for a suitable product or the right service. To get answers to all these questions, we use handy search engines....
Voice SEO
“Hey Google, what is voice SEO?”Imagine you’re driving through an unfamiliar city and your gas tank or battery is about to run out. You don’t have the time or space to pull over and park, so you turn to voice-controlled search engine optimization—or voice SEO—for...
Google isn’t indexing my page
My page isn't showing up in Google search results. What should I do?Every day, dozens (or more) of entrepreneurs wake up with a clear vision: I’ll build a website, make it miraculously appear on Google, and attract twice as many customers. But unfortunately, it’s not...
SEO for blogs
Improve your blogs with SEO and attract more visitors Let's kick things off with an open door. Many people think that SEO mainly means you have to blog a lot. But nothing could be further from the truth. Feel free to compare the relationship between SEO and blogging...
Solving technical SEO problems
Find the solution to all your technical SEO problemsYou already realize how important a good and well-founded technical SEO is for your business. But do you run into a problem every now and then? We are happy to help you. Read our practical guide with numerous causes...
SEO for start-ups
SEO, also for start-upsAs a starting entrepreneur, you dive into a new story with plenty of courage. You're jumping into the deep end, especially when competing with many established companies. With a solid SEO strategy, you give your start-up the results it deserves....
SEO for small businesses
Discover how SEO makes a big difference for your small businessAs a small business owner, you're a real superhero. You keep multiple balls in the air and strive for top results. But your reach could be larger and you want to attract more potential customers. Besides,...
Sniper SEO: what is it and how does this tactic work?
SEO is constantly evolving. Most marketers focus on high-volume keywords. Yet there is a strategy that focuses on the finer details. With Sniper SEO, also known as niche SEO, you target so-called 'money keywords': very specific keywords, with less search volume but a...
March 2024 Core Update: The Largest in 12 Years
Things had been quiet for a few months, but in March and April 2024, Google rolled out one of its biggest updates ever. The update was designed to reduce the amount of low-quality content appearing in search results by 40%. At the same time, Google implemented a spam...
Digital PR
What is Digital PR?Thanks to Digital PR, you’ll get picked up by online media. You send out news stories to generate coverage in the digital editions of newspapers, magazines, and other publications. Of course, we don’t need to explain to you the publicity benefits of...
Digital Climax on the News
Feature story on (former) student entrepreneurs We had the pleasure of hosting VRT for a report on student entrepreneurship.➡️ 41% of student-run businesses launched in 2018 are still active today.Axl started out as a student entrepreneur; today, he is a full-time...
State of SEO
What's the current state of SEO, and where should you start in 2026? Or what should you avoid? In this white paper, we take an in-depth look at the current state of search engines and how you can optimize for them. We'll be compiling our observations on the changes...
AI Copywriting for SEO with ChatGPT
Why Our AI Competitor Isn't Really a Competitor2023 was the year AI broke through to the general public. In November 2022, OpenAI made its ChatGPT chatbot available for free to anyone who created an account. It seemed to answer every question with clear, concise, and...
November 2023 Core Update: Does Google Even Remember It Anymore?
Barely a month after the October 2023 Core Update, Google is implementing another major change to its algorithms starting in early November. This is already the third core update in just 10 weeks. By comparison, there were four core updates in 2019—for the entire...
7 Word Tips to Improve Your SEO Copywriting
Why 7 Word Tips? Because content is king in SEO. In content marketing, you share your expertise about your product or service. This helps you naturally attract more visitors, leads, and customers in the long run. You can only convince them and convert them with the...
Google October 2023 Core Update: Little Information, Big Impact
From October 5 through October 19, 2023, Google rolled out its third Core Update of the year. It had the greatest impact over the weekend of October 14 and 15. Independent tools such as SEMrush detected shifts in the SERPs at various times. Just as in March and...
Helpful Content Guide
Helpful content: the oldest SEO trend In August 2022, Google will launch the first Helpful Content Update. It will be updated in December 2022 and September 2023. Google clearly places a high priority on helpful content for its users. Should you be concerned about...
Technical SEO
Rank in Google thanks to your technical SEOCompelling copy, beautiful images, flashy videos… Of course, these are important to convince website visitors to take action. But first, those visitors actually have to find you. Various marketing strategies exist for that....
SEO during rebranding
What is a rebranding?A rebranding is a redesign of the brand identity of an existing company. This ranges from a redesign of the details on a product label to a completely new corporate look, including a new name. There are various reasons for a rebranding:...
Translating a Website for SEO
Expanding your target audience beyond national borders is a good strategy for further growing your business. Just as in your home country, your website is an essential element in this process. 90% of online users prefer to browse in their own language. This means...
Having a webshop made
A store that is open 24 hours a day, 7 days a week, and 52 weeks a year. One that attracts customers from all over the world on its own and guides them through their purchases. And all that without high overhead costs like employee wages and payments to rent or buy a...
SEO Myths Debunked
12 SEO Myths Debunked SEO is a powerful marketing strategy. It’s nothing new, but search engine optimization is becoming increasingly important. More and more companies (i.e., website owners) are discovering the power of SEO. In other words, the competition is...
Content Marketing as a Magnet for Your Customers
What is content marketing?Content marketing is the creation of content to promote your business. It is therefore part of your inbound marketing strategy, which attracts customers with content that is relevant to them. By creating and promoting content, you’re...
Domains and the Perfect Match for Your SEO
What is a domain name?A domain name is a unique, human-readable address on the Internet. Domain names eliminate the need to type in cumbersome IP addresses to visit a website. When you're driving somewhere, you'd rather enter the address of your destination than the...
Guide to Having a Website Built
“We need a new website. How much will that cost?” “Yeah, that depends…” Does this conversation sound familiar to you? That makes sense: every website developer works differently, uses a different system, and may or may not give much thought to things like design and...
WordPress SEO Guide
About WordPressWordPress is a Content Management System (CMS). It is based on PHP code and provides a way to manage content without any technical knowledge. This allows you to build a fully functional website even without any coding knowledge. In this “WordPress SEO...
Major Changes to the SERP (July 2023)
Over the past few days and weeks, we've noticed significant fluctuations in Google's search results. Google has not issued any announcement regarding an update. Then we turn to our classic tools. Rankranger, Accuranker, and SEMrush Sensor analyze thousands of SERPs...
What is SGE? (Search Generative Experience)
What is SGE? SGE stands for Search Generative Experience. It is Google’s latest addition. With this feature, the tech giant is incorporating artificial intelligence into its search engine. SGE was launched at Google I/O 2023 and is currently available to beta testers....
Google & AI
No one has failed to notice the rise of AI. With tools like ChatGPT and its integration into Bing, Google is facing (for the first time?) stiff competition. Internet search is undergoing a massive evolution. We’re curious to see what the future holds. Today, we're...
Local SEO
What is local SEO?Local SEO speaks for itself: you work on being found online in your region. There are indeed some differences and points of attention compared to general search engine optimization. In this guide, we'll walk you through the practical steps, technical...
Optimizing Google My Business
The Importance of Optimizing Your "Google My Business" Listing Registering your business with Google My Business offers many benefits for your local SEO. To enjoy those benefits, your Google My Business account must be optimized. Just like with every aspect of SEO,...
Register My Business Profile
What is "My Business Profile"? "My Business Profile" is a free tool from Google. Think of it as a summary of all your business information, from your address to your contact details, and from your products to photos and reviews. This tool is an essential part of your...
Most searched terms in Belgium
Top 100 Most Popular Searches in Belgium, on Google Position Keyword Monthly Search Volume in Belgium 1 Facebook 8,670,000 2 hln 7,940,000 3 YouTube 6,540,000 4 hotmail 4,190,000 5 google 3,090,000 6 Telenet Webmail 2,810,000 7 trans 2,720,000 8 Google Translate...
B2B SEO
What is B2B SEO?The basic principles of B2B SEO are almost exactly the same as B2C SEO. It's mainly the focus that differs in a professional environment. For instance, search volume for your keywords in B2B SEO is usually lower, but in many cases, it's easier (or...
Ahrefs guide
What is Ahrefs? Ahrefs is a very comprehensive SEO tool. The tool gives you insights into your own SEO and that of your competitors. One of Ahrefs' biggest assets is the Site Explorer, which allows you to view and compare the backlinks profile of websites. What does...
Keyword research with Google Search Console
How do you start keyword research with Google Search Console? Keyword research is often the first step towards SEO optimization. There are many tools available. In this article, we zoom in on Google's own tool: Google Search Console. A tool with many handy reports,...
Using structured data for SEO
What is structured data Structured data is a standardized way of conveying information. You essentially place your information into a kind of framework. This framework is the same across the entire internet. This uniformity gives search engines the chance to process...
Shopify SEO guide
What is Shopify SEO?Shopify SEO is an umbrella term for all the efforts you make to help your Shopify webshop rank higher in Google. The focus lies on the three SEO pillars: technical, content, and authority. Some SEO experts say that Shopify isn't ideal for SEO and...
SEO for Recruiting
Search engines are the perfect place to showcase your open job postings. However, we’ve noticed that search engine optimization is still underutilized in the recruitment and HR sectors. Many companies are facing a mountain of unfilled job openings. They often already...
SEO audit
What is an SEO audit?An SEO audit is a thorough analysis of your website performance. We create a comprehensive overview of your position on the results page and check where your pain points and opportunities lie. From an SEO audit, you derive action steps to optimize...
SEO migration
What is an SEO migration? With an SEO migration, you move the SEO value of your old website to your new website. This way, you maintain your search engine rankings and lose a minimum of organic traffic. Are you doing a website migration? Then definitely don't forget...
SEO vs SEA, what’s the difference?
Similarities & differences between SEO and SEA SEO and SEA are terms that everyone has heard before. Digital Climax specializes in SEO. Both techniques have pros and cons. The applications and timing of use also differ between SEO and SEA. Discover how and what you...
