Major Changes to the SERP (July 2023)

Over the past few days and weeks, we’ve noticed significant fluctuations in Google’s search results.

Google has not issued any announcement regarding an update.

Then we turn to our classic tools. Rankranger, Accuranker, and SEMrush Sensor analyze thousands of SERPs every day to uncover fluctuations in them.

Large fluctuations, as seen here, often indicate a change in the algorithm.

Normally, the search engine would announce this, but in this case, it’s likely an unconfirmed update.

Axl Van Steenacker

About the author

Axl Van Steenacker

Since 2018, Axl has specialized in optimizing websites for search engines. Thanks to practical experience, he brings problems, optimizations, and strategies to the table. Attracting and convincing more visitors is the common thread throughout his career.