State of SEO

What’s the current state of SEO, and where should you start in 2026? Or what should you avoid?

In this white paper, we take an in-depth look at the current state of search engines and how you can optimize for them.

We’ll be compiling our observations on the changes we’re seeing, our work, and our vision for SEO over the coming months.

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Axl Van Steenacker

About the author

Axl Van Steenacker

Since 2018, Axl has specialized in optimizing websites for search engines. Thanks to practical experience, he brings problems, optimizations, and strategies to the table. Attracting and convincing more visitors is the common thread throughout his career.