What is an SEO audit?
An SEO audit is a thorough analysis of your website performance. We create a comprehensive overview of your position on the results page and check where your pain points and opportunities lie.
From an SEO audit, you derive action steps to optimize your website. It forms the basis of your entire SEO strategy and offers you crucial insight to rank higher in Google or another search engine.
Start with a free SEO scan
Ready to get started with an SEO audit of your website? Then first request your free SEO scan. This gives both us and you an initial picture of your current situation.
During this scan, we take a bird’s-eye view of your pages. This way, we obtain the first insights into your performance. Is your SEO scan complete? Then we’ll contact you and go over all essential data and performance.
Ready for step 2, performing your SEO audit? Bingo. The experienced team at Digital Climax is happy to get to work for you.
Check how your website scores on SEO!
Why invest in an SEO audit?
Improving your SEO starts with an SEO audit; it’s the foundation of your entire SEO strategy. You expose your website’s technical problems, look at the quality of your content, and analyze your authority. Based on these findings, you create a concrete action plan to optimize your pages.
Compare an SEO audit to a map or floor plan. Now that you know where your pitfalls are, you determine exactly where you want to finish in the future. Map out your route step by step and determine your new priorities. Because SEO is a marathon, not a sprint. Take small steps with your end goal in mind.
Please note: to guarantee you a comprehensive trajectory, we only perform SEO audits as part of a full SEO trajectory.
How an SEO audit works
With an SEO audit, you work with your current website and bring as many problems, but also challenges and opportunities, to light. Your technical SEO has the biggest impact on your performance, so that’s where we start. But we also take enough time to check all other aspects of your website.
We check the following components, among others. How high does your website currently rank on the SERP? How big is your online visibility? Is there duplicate content on your website? Are your metadata set correctly? Do your pages load fast enough? Do you send your visitors to the right pages via internal links?
After your SEO audit, we also effectively get to work with our findings. It’s important here to weigh costs/benefits carefully. Not every optimization will bring enough results in the short or long term compared to the costs.
In some cases, it’s even more interesting to have a completely new website made instead of continuing to tinker with an outdated whole with many technical errors.
6 essential components of an SEO audit
An SEO audit is a combination of several steps, each of which is crucial. Discover below which components are essential for an SEO audit from Digital Climax.
1) Website architecture
An important first step is ensuring an SEO-friendly website architecture. We ask ourselves the following questions:
- Do you use a search engine friendly URL?
- Is there a clear structure in your website?
- How are your different pages connected to each other?
- Do your visitors and Google navigate quickly and easily through your website?
2) Keywords
After extensive keyword research, you know which keywords are important for your website and target audience. As a general rule, we always suggest: limit yourself to 1 keyword per page. Ensure a clear focus for every page. Of course, you also include synonyms and derivatives.
So take a critical look at your page and analyze whether you have enough focus. Without focus, both Google and your future visitor will be confused.
3) Meta title and description
Check your meta titles and meta descriptions for every page. Incorporate your keyword into these components and encourage potential visitors to click through to your website.
4) Headings on your page
In addition to metadata, you also use titles and subheadings on your website. Choose clear titles and incorporate your main keyword several times. Each page has only one H1, several H2s, and some H3s.
5) Indexing your website
Have your website indexed by Google. Only when a page is indexed does it effectively rank on the SERP. Create an account with Google Search Console and gain insight into the status of your URLs.
Add a sitemap, ensure the correct canonical tags, and create a robots.txt file. Have you performed these steps correctly, but the search engine still doesn’t show your page? Discover why Google isn’t indexing your pages.
6) Linkbuilding
Build your website’s authority by focusing on internal links. These direct users and Google to other pages with relevant content. You improve the user experience for your visitors and help crawlers index your pages.
In addition, make use of backlinks. With this technique, other websites link to your page and send visitors your way. It’s a complex exercise, but it ultimately delivers the necessary results. No idea how to tackle this process? Read all about linkbuilding and backlinks.
Tools for an SEO audit
There are many SEO tools that make performing an audit possible. Some require a lot of technical knowledge. Below is an overview of some practical applications. Questions about these tools? Feel free to contact Digital Climax; our SEO specialists are ready for you.
“A fool with a tool is still a fool”
To find out your website’s pain points, use the following SEO tools:
- Ahrefs (read our Ahrefs guide here)
- SEMrush
- MOZ SEO
- Ubersuggest (read our Ubersuggest guide here)
- Pagespeed Insights
- Screaming Frog (read our Screaming Frog guide here)
- Google Search Console (discover how it works and how to use it in our Google Search Console guide)
After an SEO audit
Your SEO audit is finished. You know where your website’s pitfalls are, you know the cause of these problems, and you know how to tackle them. Get to work and solve your website’s technical SEO problems. Fine-tune your linkbuilding and write SEO texts.
Remember, SEO is a long-term strategy and requires continuous monitoring. Repeat your process constantly. Work step by step on a higher-quality website and see your results steadily rise. This also increases your conversion (rate) and your click-through rate, which ultimately results in a better business result.
Hire Digital Climax for your SEO audit
Ready to take on your website? Then first have a professional and comprehensive SEO audit performed by Digital Climax. Count on our expertise. We comb through your pages one by one and provide you with a crystal-clear overview of your potential optimization. After your SEO audit, we will be happy to set up a specific SEO support trajectory for you with the necessary expertise.
