You have an Odoo website and want to rank high on Google, but the platform doesn’t automatically unlock that potential. It leaves SEO gaps that you need to actively fill. Digital Climax ensures that you bridge those gaps. Increase your traffic. Generate more conversions without an additional advertising budget. Boost your online presence.
Do you need an improved Odoo website? Digital Climax can help you with that.
What can you do with your Odoo website?
Odoo takes care of the basics. The platform handles some of the technical work, so your website has a solid foundation right from the start.
Meta Title and Description
Thanks to the built-in SEO optimization tools , you can set your meta title and meta description for each page. This determines how you appear in search results.
Automatic 301 redirects
If you change a product or blog title, Odoo sets up a 301 redirect from the old page to the new one. This way, you redirect visitors and search engines, you don’t lose any accumulated SEO value, and no one ends up on an error page.
Optimized images
Odoo automatically compresses uploaded images and converts them to WebP, a modern image format from Google. You’ll have the option to add alt text and optimize images for SEO, which improves both your digital accessibility and your search visibility. Your page load time will decrease, which is a direct ranking factor.
Structured data
Odoo automatically generates corresponding structured data code using a Structured Data Generator for your pages and products. Search engines like Google understand your content better and enable rich results. This increases your click-through rate.
Built-in Google Search Console integration
You can connect your website directly to Google Search Console. This allows you to monitor your site’s performance and identify technical SEO issues right from your dashboard.
Automatic Sitemap
Odoo automatically generates your sitemap. This makes it easy for search engines to find and index your pages. Google and Bing know which pages are on your website.
What Odoo Doesn’t Handle for You
Odoo gets you off to a strong start, but it doesn’t automatically realize its full potential. Odoo leaves some of the work up to you—both technical and strategic. That’s exactly where the difference lies between simply being online and actually being found.
Especially in your online store, filters and sorting options automatically generate dozens of URL variations of the same page. Google’s crawler will examine them one by one and conclude that they’re all the same, causing you to waste a lot of crawl budget. Odoo canonicals ensure that search engines know otherwise.
The platform doesn’t tell you which keywords are relevant or feasible for your business. You’ll need to figure that out yourself through targeted keyword research. In addition, Odoo shows backlinks from other websites to yours. These are links on other websites that point to your website. Generally speaking, this has a significant impact on your SEO. You actively build this authority, and it carries a lot of weight in your search rankings. You’ll still need to write any high-performing blog posts or landing pages yourself.
Also, keep internal links in mind. These are links on your website that point to another page on your website. You can find these links in your website menu and throughout the content. They help visitors and search engines navigate your site.
Who is an Odoo website for?
An Odoo website uses a drag-and-drop system. It’s perfect if you want to build a quick landing page.
- Small businesses that prefer to spend as little time as possible on a website
- E-commerce stores that use a simple structure
- Startups That Go Online as Inexpensively as Possible
So, building your website with Odoo is ideal if SEO isn’t a priority for you. If you do want to rank at the top and score high in Google, consider building your website using WordPress SEO, for example.
Our Critical Review of Your Odoo Website
Building an Odoo website for your startup or e-commerce store is fine. But if you really want to rank well in search engines like Google and Bing, or if you want a unique design, there are better options. From an SEO perspective, you’ll quickly hit a wall because you’ll run into some frustrating issues:
- Little control over technical SEO
- Less flexible URL and redirect structure
- Limited structured data options
- Slower pages
- You’re stuck in the Odoo extension system
For a site driven purely by content or SEO, Odoo is usually the wrong choice. Think of it like trying to get in shape while wearing a belly band. You start off well, but once you’re well into the process, everything suddenly works against you. So Odoo is good for integrating your online store with ERP software, not for becoming an SEO champion.
The functionality within an Odoo website is too limited. That’s why we don’t recommend it. Do you have an Odoo website that you’d like to improve? We recommend converting everything to a new website. That way, you get the best of both worlds: you keep your CRM and gain improved technical SEO. We’d be happy to help you with that. We convert Odoo websites to platforms such as WordPress. You’ll keep your design, but the technical infrastructure will be updated to benefit SEO.
Odoo vs. WordPress
Strengths of Odoo
- A single system for accounting, CRM, ERP, inventory, and orders
- An online store that operates directly with inventory and billing
Advantages of WordPress
- Comprehensive SEO Audit
- Unlimited content
- Design Flexibility Through Themes and Plugins
- Quickly Optimize Pages
- No dependency
- Writing Your Own Code
Odoo’s Shortcomings
- Poor technical SEO for URLs, redirects, sitemaps, and structured data
- Limited freedom in content and design
- Slower pages
- Depends on Odoo
- Annual version migration
WordPress Pitfalls
- No systems such as accounting or ERP
- You must maintain the integration with the ERP system yourself
- Risk of Plugin Proliferation
Here’s How to Get Started with Odoo SEO
You can get the most out of your website with an SEO strategy tailored to your business. To do this, you’ll first need to map out your entire Odoo setup. Even though we don’t recommend it, here are the steps to get started with SEO on your Odoo website yourself:
- Check whether search engines can access and index your pages
- Examine the structure of your website
- Check for unnecessary redirects or duplicate content
- Choose realistic keywords
- Record your metadata
- Write and optimize pages
- Take Care of Your Linkbuilding
- Update your page and make any necessary changes
When is Odoo not relevant?
It’s up to you whether you want to start using Odoo. Still, it isn’t a good fit for every company. In industries such as pharmaceuticals and financial institutions, there are strict requirements and predefined guidelines and regulations, which call for a high degree of customization. Standard modules are not sufficient.
If your IT budget is limited, you won’t be able to take full advantage of Odoo. You’ll have to hire external hosting and management specialists for your website, which won’t fit within your budget. Odoo also falls short for companies that rely on highly advanced calculations for combined shipments. Think of package delivery services, wholesalers, or multinational corporations.
An Odoo website might be a good place to start, but there comes a point when it starts to hold back your growth:
- Your website isn’t generating any leads or customers
- You’re not visible on Google
- You want more control over your design and branding
- You have plans to expand using marketing tools
- Costs are rising due to additional modules
What will Odoo look like in a few years?
Odoo is rapidly evolving from a traditional modular ERP system into an AI-driven business platform. Whereas the focus used to be on standardizing workflows, they are now moving toward full automation. New updates are released regularly, causing older versions to fall out of support. We’ll keep this blog up to date accordingly. Here are the key developments that may be on the horizon in the coming years:
Active AI Assistant
AI agents that independently monitor issues and take action. For example, if a shipment is delayed, the AI will automatically suggest adjusting the production schedule and procurement.
Built-in ESG Reporting
A stronger commitment to sustainability. The system automatically calculates your carbon footprint so your company immediately complies with strict European regulations.
No-code AI
In the future, you’ll build and manage your workflows through conversations with AI. You won’t have to perform any technical configurations yourself.
Industry-Specific Cloud Packages
Additional ready-to-use packages to appeal to more industries, such as law firms and real estate.
Predictive Analytics
Financial and logistics modules will be equipped with a smart predictive feature for applications such as dynamic pricing and automated accounts receivable management.
Odoo doesn’t currently have any plans to focus specifically on SEO. If they do decide to get started on that, they’re always welcome to contact us. 😉
How much does Odoo cost?
Odoo promotes its free website builder. You get a basic website with an .odoo.com domain. That doesn’t look professional. If you want to change your domain name, you’ll have to pay a fee after one year. The same goes for other extras, such as modules for job postings or events.
They offer three subscription plans: free, standard, and custom. This is where things often go wrong for buyers. The software itself is free, but hosting, implementation, and support are not. Those costs can really add up if you don’t keep an eye on them.
Open source seems cheaper. However, it’s actually expensive because the additional modules mean you’re doing custom development. Ultimately, you’ll pay about the same as with other website builders, but you’ll see fewer results.
Want to rank higher despite having an Odoo website? Digital Climax can help you do just that
At Digital Climax, we’re here for you. Improve your Odoo website with our SEO strategy. We’ll do everything we can to get you to the top of the various search engines.
- Transparent communication
- Driven specialists
- Thinking Beyond Keywords
- Focus on Results
- Deep knowledge of SEO (and we love to share it)
- Working for the long term (you take every optimization with you for years to come)
Are you curious about how we can help you? Don’t hesitate to contact us.
