SEO agency Digital Climax, based in Lille (Antwerp), will now also ensure that its clients can be found on ChatGPT. In doing so, they are anticipating the rise of Large Language Models (LLMs), which use AI to carry on conversations with their users. As a result, they are rapidly gaining popularity as online search engines. “For AIO, we’re building on the SEO expertise we’ve gained over the past few years,” says CEO Axl Van Steenacker.
Digital Climax specializes in SEO: Search Engine Optimization. “We help our clients rank as high as possible in search engines when their customers are looking for their products or services,” Axl explains. “Over the past twenty years, Google has been by far the most widely used search engine. But we’re seeing that younger generations are more likely to search using ChatGPT and other AI models.”
Digital Climax didn’t just stand on the sidelines; it closely followed the developments. “For us, SEO is the foundation of marketing, because you start with your customers’ needs. Over the past year, we’ve learned a lot and experimented extensively. To understand how your company’s website is indexed by ChatGPT, you first need to understand how ChatGPT itself works.”
Practical Online Guide
Digital Climax is now the first Belgian SEO agency to help clients with AIO—or AI optimization—so they can be found in AI search engines. “AIO is based on the same principles as SEO,” says Axl. “Anyone who has invested in SEO in recent years now has a significant head start. But ranking at the top of Google doesn’t guarantee visibility in ChatGPT. To address that, we’re making key adjustments. Optimizing for AI will only become more and more important in the coming years.”
Anyone who wants to get started with AIO on their own can find a ChatGPT study with striking conclusions and a comprehensive AIO guide with practical tips on the Digital Climax website. Of course, business owners can also turn to Digital Climax for assistance. “AIO complements our comprehensive SEO services, just like Digital PR, which we use to strengthen our clients’ brand awareness. This ensures our clients remain visible to their target audience—today and tomorrow.”
