From October 5 through October 19, 2023, Google rolled out its third Core Update of the year. It had the greatest impact over the weekend of October 14 and 15. Independent tools such as SEMrush detected shifts in the SERPs at various times. Just as in March and...
Author: Axl Van Steenacker
Axl Van Steenacker
SEO specialist
Axl has a unique perspective on SEO. A perspective that starts from Google’s mission. This ensures a strong long-term focus in his strategies.
SEO is built on 3 pillars (Technical, Content & Authority) which you can discover in his articles.
He recently shared his experiences, tips & tricks in a book about SEO
You might know Axl from:
Articles by Axl
Helpful Content Guide
Helpful content: the oldest SEO trend In August 2022, Google will launch the first Helpful Content Update. It will be updated in December 2022 and September 2023. Google clearly places a high priority on helpful content for its users. Should you be concerned about...
Technical SEO
Rank in Google thanks to your technical SEOCompelling copy, beautiful images, flashy videos… Of course, these are important to convince website visitors to take action. But first, those visitors actually have to find you. Various marketing strategies exist for that....
SEO during rebranding
What is a rebranding?A rebranding is a redesign of the brand identity of an existing company. This ranges from a redesign of the details on a product label to a completely new corporate look, including a new name. There are various reasons for a rebranding:...
Translating a Website for SEO
Expanding your target audience beyond national borders is a good strategy for further growing your business. Just as in your home country, your website is an essential element in this process. 90% of online users prefer to browse in their own language. This means...
Having a webshop made
A store that is open 24 hours a day, 7 days a week, and 52 weeks a year. One that attracts customers from all over the world on its own and guides them through their purchases. And all that without high overhead costs like employee wages and payments to rent or buy a...
SEO Myths Debunked
12 SEO Myths Debunked SEO is a powerful marketing strategy. It’s nothing new, but search engine optimization is becoming increasingly important. More and more companies (i.e., website owners) are discovering the power of SEO. In other words, the competition is...
Content Marketing as a Magnet for Your Customers
What is content marketing?Content marketing is the creation of content to promote your business. It is therefore part of your inbound marketing strategy, which attracts customers with content that is relevant to them. By creating and promoting content, you’re...
Domains and the Perfect Match for Your SEO
What is a domain name?A domain name is a unique, human-readable address on the Internet. Domain names eliminate the need to type in cumbersome IP addresses to visit a website. When you're driving somewhere, you'd rather enter the address of your destination than the...
Guide to Having a Website Built
“We need a new website. How much will that cost?” “Yeah, that depends…” Does this conversation sound familiar to you? That makes sense: every website developer works differently, uses a different system, and may or may not give much thought to things like design and...
WordPress SEO Guide
About WordPressWordPress is a Content Management System (CMS). It is based on PHP code and provides a way to manage content without any technical knowledge. This allows you to build a fully functional website even without any coding knowledge. In this “WordPress SEO...
Major Changes to the SERP (July 2023)
Over the past few days and weeks, we've noticed significant fluctuations in Google's search results. Google has not issued any announcement regarding an update. Then we turn to our classic tools. Rankranger, Accuranker, and SEMrush Sensor analyze thousands of SERPs...
What is SGE? (Search Generative Experience)
What is SGE? SGE stands for Search Generative Experience. It is Google’s latest addition. With this feature, the tech giant is incorporating artificial intelligence into its search engine. SGE was launched at Google I/O 2023 and is currently available to beta testers....
Google & AI
No one has failed to notice the rise of AI. With tools like ChatGPT and its integration into Bing, Google is facing (for the first time?) stiff competition. Internet search is undergoing a massive evolution. We’re curious to see what the future holds. Today, we're...
Local SEO
What is local SEO?Local SEO speaks for itself: you work on being found online in your region. There are indeed some differences and points of attention compared to general search engine optimization. In this guide, we'll walk you through the practical steps, technical...
Optimizing Google My Business
The Importance of Optimizing Your "Google My Business" Listing Registering your business with Google My Business offers many benefits for your local SEO. To enjoy those benefits, your Google My Business account must be optimized. Just like with every aspect of SEO,...
Register My Business Profile
What is "My Business Profile"? "My Business Profile" is a free tool from Google. Think of it as a summary of all your business information, from your address to your contact details, and from your products to photos and reviews. This tool is an essential part of your...
Most searched terms in Belgium
Top 100 Most Popular Searches in Belgium, on Google Position Keyword Monthly Search Volume in Belgium 1 Facebook 8,670,000 2 hln 7,940,000 3 YouTube 6,540,000 4 hotmail 4,190,000 5 google 3,090,000 6 Telenet Webmail 2,810,000 7 trans 2,720,000 8 Google Translate...
B2B SEO
What is B2B SEO?The basic principles of B2B SEO are almost exactly the same as B2C SEO. It's mainly the focus that differs in a professional environment. For instance, search volume for your keywords in B2B SEO is usually lower, but in many cases, it's easier (or...
Ahrefs guide
What is Ahrefs? Ahrefs is a very comprehensive SEO tool. The tool gives you insights into your own SEO and that of your competitors. One of Ahrefs' biggest assets is the Site Explorer, which allows you to view and compare the backlinks profile of websites. What does...
Keyword research with Google Search Console
How do you start keyword research with Google Search Console? Keyword research is often the first step towards SEO optimization. There are many tools available. In this article, we zoom in on Google's own tool: Google Search Console. A tool with many handy reports,...
Using structured data for SEO
What is structured data Structured data is a standardized way of conveying information. You essentially place your information into a kind of framework. This framework is the same across the entire internet. This uniformity gives search engines the chance to process...
Shopify SEO guide
What is Shopify SEO?Shopify SEO is an umbrella term for all the efforts you make to help your Shopify webshop rank higher in Google. The focus lies on the three SEO pillars: technical, content, and authority. Some SEO experts say that Shopify isn't ideal for SEO and...
SEO for Recruiting
Search engines are the perfect place to showcase your open job postings. However, we’ve noticed that search engine optimization is still underutilized in the recruitment and HR sectors. Many companies are facing a mountain of unfilled job openings. They often already...
SEO audit
What is an SEO audit?An SEO audit is a thorough analysis of your website performance. We create a comprehensive overview of your position on the results page and check where your pain points and opportunities lie. From an SEO audit, you derive action steps to optimize...
SEO migration
What is an SEO migration? With an SEO migration, you move the SEO value of your old website to your new website. This way, you maintain your search engine rankings and lose a minimum of organic traffic. Are you doing a website migration? Then definitely don't forget...
SEO vs SEA, what’s the difference?
Similarities & differences between SEO and SEA SEO and SEA are terms that everyone has heard before. Digital Climax specializes in SEO. Both techniques have pros and cons. The applications and timing of use also differ between SEO and SEA. Discover how and what you...
