SEO 101:
—Here’s How We Do It

When you contact us and SEO is right up your alley, we’ll schedule an initial consultation. Before that, we’ll do our research based on your current website or your input.

• We’ll map out a preliminary website architecture with content clusters to logically structure your offerings for visitors and search engines.
• We conduct keyword research, taking into account search volumes, search intent, and your industry or niche.
• We conduct a competitive analysis and identify how similar websites are structured and which keywords they are currently ranking for.

Think of these three as interconnected elements that influence one another. The result is a starting point for planning your SEO strategy.

We’ll meet in person for half a day, preferably at your company. During this kickoff session, we’ll get to know your business, your target audience, and your products or services. To do this, we’ll use a few tools:

• We’ll conduct a SWOT analysis, covering your strengths, weaknesses, opportunities, and threats.
• We’ll fill out the SEO canvas and your brand wheel.
• Let’s go on a speedstorm to come up with more ideas.

After the initial setup, we process all the input and finalize the architecture and keywords. At the same time, we map out your SEO strategy. In doing so, we determine where to focus first in terms of both design and content. Then we get to work on the three pillars of SEO.

To rank highly in search engines, technical SEO is the first pillar. We use our SEO tools to identify errors and suggest improvements. Issues we regularly encounter:

• A robots.txt file or sitemap that isn’t set up correctly
• Internal links to 404 pages
• Poor responsive design
• Duplicate content across different pages
• Incomplete image optimization

In general, we improve your website’s user-friendliness. This helps us guide your visitors more effectively and improves your search engine rankings.

The second key pillar of SEO is content: images, text, videos… Anything you use to spread your message. We optimize your existing pages and/or add new ones. For each page, we focus on one keyword, including synonyms, of course.

When we add pages, they don’t necessarily have to appear in the menu or be immediately visible from your homepage. Each page is like a door leading to the action you want your visitor to take. Not all visitors need to come through the homepage. They’re just as welcome through a back door, kindly held open by Google.

We’re counting on you for the content. No one knows your business and your target audience better than you do. Share your experiences, your solutions, and all the ins and outs of your trade with us. That’s where we’ll kick off our SEO campaign.

1. Interview: by phone or in person, as a starting point for so much more than just your SEO (minimal effort and maximum results thanks to our Content Universe).
2. Copywriting: We strike the perfect balance between what visitors want to know, what search engines want to see, and what you want to convey.
3. Feedback: We know from experience that it takes a little while to find the right tone of voice the first time around, but after that, the feedback sessions just go more smoothly.
4. Publishing: We post the content online and ensure that Google indexes it. If necessary, we make adjustments to help it reach the top rankings.
5. SEO cycle: We’re starting over from the beginning with the next set of content to target more keywords and build your online authority.

The format of our SEO content depends on various factors. For example, the content for an online store category differs from that of a landing page about a specific service or a blog with practical tips.

SEO consists of three key pillars, but as an experienced SEO agency, we do more than just improve your technical aspects, content, and authority.

• Start your journey with a free SEO scan, or opt for a comprehensive SEO audit.
• As SEO experts, we also offer SEO training and coaching to help you hone your skills.
• More visitors are great, but with conversion optimization, we can deliver even better results.
• You can attract your local target audience with local SEO.
• Everyone uses Google, so use B2B SEO to reach professionals.
• SEO is the foundation of AIO, which also helps you rank well in ChatGPT and other search engines.
• With Digital PR, you can increase both your brand awareness and your authority.